The New Retail Reality: The how and why of being agile, responsive and sustainable.
In our VUCA* world, there’s a new hype every day, but smart retailers manage to adjust in time. They can distinguish true trends from short-term fads. They work hard to be relevant to their consumers and choose the right priorities at the right time. They’re agile, they connect with the market and they strive for sustainability.
*Volatile, uncertain, complex & ambiguous
