“Winning at the moment of purchase”
In today’s shopper journey, every touchpoint counts, but the crucial moment is when the shopper takes the final purchase decision – regardless whether this happens online or offline. Defining the right assortment, implementing the highest visual merchandising standards, investing in the right activation tools… This is where solid analysis and excellence in execution make the big difference. Because if you mess up at the moment of purchase, all other efforts along the shopper journey are wasted.
How can you make sure you don’t miss ‘the’ decisive moment of truth?
RetailDetail and LD&Co have invited a selection of experienced professionals to present their vision and to share best practices and winning strategies. Learn from the best in order to win at the moment of purchase. An interactive knowledge and network event not to be missed!