The 5th Conference on MarTech

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DEMYSTIFY THE COMPLEX WORLD OF DATA AND MARKETING TECHNOLOGY

 

  • How do you build a data culture, strategy, and technology foundation?
  • How to be more intentional about the technology you chooseto improve your marketing and sales engine across the customer lifecycle?
  • How do you build a customer data infrastructure?
  • How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
  • What is this Customer Data Platform, and how does it differ from a DMP?
  • What new kind of metrics do you use that are focused on value creation?
  • How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
  • How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?
november 21 2019

Details

Date: november 21
Time: 9:30 am - 5:00 pm
Cost: €395
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Website: Visit Event Website