DEMYSTIFY THE COMPLEX WORLD OF DATA AND MARKETING TECHNOLOGY

• How do you build a data culture, strategy, and technology foundation?
• How to be more intentional about the technology you chooseto improve your marketing and sales engine across the customer lifecycle?
• How do you build a customer data infrastructure?
• How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
• What is this Customer Data Platform, and how does it differ from a DMP?
• What new kind of metrics do you use that are focused on value creation?
• How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
• How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?