Customer Journey Conference Interactive Workshop // November 29, Ghelamco Arena
One week after the Customer Journey Conference you’re ready to take your first steps towards a superior customer experience through this workshop by Philip De Wulf. Because the workshop is interactive we have space for 24 marketeers/managers.
WORKSHOP:
Designing your customer journey. The first step towards a superior customer experience.
Participants of this interactive workshop – marketeers, customer service and – experience managers, commercial and operations managers alike – will not only learn what customer journeys, CJ analytics, CJ mapping and CJ design is, they will get hands-on training in the process, steps and use of the toolbox to bring their customer experience design (CXP) from linear to circular and from transactional to relational. They will work on real life and on-line customer journey’s relevant to their business all the way to action planning and programming.
Philip De Wulf
Philip supports clients and designers in product-, service and (customer) experience design by enhancing their organization’s dynamic capabilities of sensing (needs), shaping (portfolio’s) and seizing (opportunities).
He is a licensed psychologist from the University of Ghent with a track record of 20+ years in consulting blue chip companies such as Vodafone, FrieslandCampina, Sara Lee, Heineken, P&G, Coca Cola , Port of Antwerp etc… on global marketing and innovation strategy.
