WHO IS IT FOR?
MarketersGrowth Marketing is data-driven, technical marketing. By learning those skills, you’ll be able to impact the entire customer journey and strengthen your position within your organisation.
Product ownersA product experience is the product itself, along with all customer touchpoints over their entire lifetime. Learn how to optimise both to drive product engagement.
FoundersYou can’t fight the big guys with the same tactics or you will be crushed. You have to think differently and use creative techniques to distribute & optimise your product the fastest possible way.
WHAT WILL YOU GET OUT OF IT?
- Understand clearly what Growth Marketing is all about and how it redefines Digital Marketing.
- Learn new tactics and tools to attract and retain high-value customers.
- Learn how to implement the Growth Marketing methodology, which will enable you to grow businesses faster than ever before.
- Network with like-minded ambitious marketers and founders.
WHAT CHALLENGES DO WE TACKLE?
- Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to beat their competition.
- Product development and distribution teams should no longer be in separate departments but fully integrated with each other.
- Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus and guts.
- Digital means measurable but businesses must learn to focus on the right metrics and establish S.M.A.R.T. goals.