The World is in Beta
Everything changes at an ever-increasing pace. Instead of a threat, forward-thinking marketers and business leaders see it as a great opportunity.
Of course it requires effort and the right mindset to cut through the noise and find the best way forward.
At this conference, we look ahead to what’s coming in digital marketing, such as the smart use of data and conversational marketing.
Our goal is not to have a fluffy conversation on what might arrive in a couple of years, but to give you useful, inspiring and at the same time actionable insights for the near future.
13h00
WELCOME & REGISTRATION
With coffee & sweets.
13h30
INTRODUCTION
Marc Bresseel – Founding Partner @ Duval Union
13h45
THE ART & SCIENCE OF STORYTELLING
How do we use creative advertising to deliver great storytelling experiences? And, how do we utilize the technology at our disposal to leverage data and enhance storytelling?
Tune in for a fun look at the different ways technology can generate powerful storytelling in advertising.
David Hillier – Global Creative Solutions Lead @ Adform
14h20
CONVERSATIONAL MARKETING, PERSONALIZED AT SCALE
Conversational marketing is not about bots or voice assistants; it is about changing from a brand monologue to a two-way, authentic dialogue across different touchpoints.
It requires understanding your user’s context, identity and intent and delivering the right assistance as a result. New technologies based on Machine Learning are enabling a world where that assistance is all around us – not just in a device that you carry with you. In order to show up for our users whenever and wherever they expect it and to deliver our personalized message at scale, we need to leverage this technology in our marketing.
Laura Nys – Automation Lead @ Google
15h00
COFFEE BREAK
15h30
NAVIGATING IN THE DIGITAL FOOTPRINT OF YOUR CLIENTS
Healthy organisations are mostly known to be highly customer centric, as they master the art of blending online, transactional and external data resulting in customer delight and continuously increasing customer lifetime value.
Do you know your customers ? Do you ‘understand’ the individual behind the customer id? Are they bahaving or evolving the way you want them to ? Are you attracting the kind of customers you need in order to create a long term stakeholders value ?
We will see how segmentation, ‘smart’ dashboarding and propensity modeling are the key ingredients to a succesful customer centricity change journey.
Alain Glickman – Founding Partner @ Glickman & Partners
16h15
A SELECTION OF DATA-DRIVEN DIGITAL MARKETING CASES
We will conclude the afternoon with a number of striking examples, showing creative use of data. These cases are the result of smart use of technology, combined with common sense and (human) expertise.
Things like Hyperlocal, Omni-channel, Programmatic Audio & Video and DOOH will be passed in review.
Dennis Kenis – Managing Partner @ FairEtail
