Marketing used to be about creating brands and generating sales. Today marketing is about managing brands that create value for customers. Customer centricity has been on the marketing agenda for years. Today an increasing number of brands are taking up their role in society. Sustainability, equality are no longer stand alone strategies but are a powerful component of the brand’s DNA.
Today, marketers need to carefully think about what we do and how we do it. Reflect on internal and external values. Break down the walls of the marketing department and inviting others in. People, teams, companies, brands, customers. We need to focus on creating brands that people connect to. Brands that support and inspire instead of push and sell. It is a story of balance, collaboration and openness. It is about our people and our future.
Welcome to the Era of Humanity.
What is your next step?