Topics of this edition: Tools, Tactics & Transformation!
Tools
Tools are no longer a privilege in digital marketing. Even traditional marketing can’t exist without tools and techniques. Welcome VR, AR, AI, marketing automation, lead hacking,…
How will these tools make it easier for you? And how effective is their outcome?
Tactics
As a marketer you have to play a tactical game. Inside the company and outside in the consumers world. Meet customer experience, marketing management, customer centricity, sprints, funnels,…
What are the key tactics? Which tactics need to be used at what level?
Transformation
Digital transformation meets business transformation. In every modern company you will no longer have silos. Get involved into the decision making units, gain marketing insights, structure that go-to-market strategy.
Why do companies need to transform? What is the impact on your business?
