WHAT IS GROWTH HACKING?
Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most — cost and time — efficient ways to grow a business. Initially created by thriving digital startups, growth hacking is now revolutionizing the way traditional companies do marketing. Growth hacking teams are composed of technical marketers, UX/UI designers, full stack developers and data analysts. Together, they analyse the entire customer journey to identify bottlenecks in the conversion funnel. Then, they run data-driven experiments using the scrum methodology to improve a set of predefined key business metric(s). In order to achieve long-term sustainable growth, such teams focus on delivering delightful and personalized experiences at scale.
AAARRR FRAMEWORK
Growth hackers use the AAARRR framework to describe and optimise each
step of the conversion funnel towards a full customer journey.
This is always done with regards to one key metric at a time. Think of your business as a bucket and your leads as water.
If you start pouring down water into a leaky bucket, you’ll waste a lot of money.
This is why growth teams care deeply about customer retention.
AGILE MARKETING
Growth hacking is to marketing what the lean startup methodology is to startups.
Its ultimate goal is to find a predictable, repeatable and scalable growth process though data driven experimentation.
To achieve this, growth teams embrace the Scrum and Agile methodologies. Assumptions are dead.
Instead, growth teams run data-driven experiments through sprints of 1 or 2 weeks to refine the growth strategy.
After analyzing the funnel, the team settle on the OMTM (One Metric That Matters), set hypothesis and run tests.
Then, by comparing test results with initial hypothesis, they quickly decide to kill or scale experiments.
This allows for a faster execution and decision-making process, which is the main reason why companies
applying the growth methodology are outsmarting and outrunning competition.
WHAT CHALLENGES DO WE TACKLE?
- Most marketers are overwhelmed by how technical marketing has become.
They need to embrace these changes to beat competition. - Learn how to integrate product development and distribution teams should
no longer be in separate departments but fully integrated with each other. - Traditional marketing channels are expensive and saturated.
Standing out and getting people’s attention now requires creativity, focus and guts. - Digital means measurable but businesses must learn to focus on the
right metrics and establish S.M.A.R.T. goals.
WHO IS IT FOR?
approach to marketing through an iterative process and optimise the ROI of your marketing campaigns.
Therefore, they need to learn new skills to better optimise and distribute their
products in accordance with the full customer journey.
You have to think differently and use creative techniques to distribute your product the fastest possible way.
WHAT WILL YOU GET OUT OF IT?
- Get a clear understanding of what value Growth Hacking can bring to your organisation.
- Learn new tactics to attract, retain and convert leads into customers.
- Know how to integrate the Growth Hacking mindset, process and methodology
within your organisation to make data-driven decisions faster. - Learn how to define the most important metrics for your business and
how to establish S.M.A.R.T. goals by following a clear roadmap.
This programme is designed for marketing professionals looking for fresh and alternative
a more — cost and time — efficient way to grow businesses.
